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Visual Work
The Work.
AD CREATIVE & UGC
[ AD CREATIVE · AD CREATIVE ]
"Your body odor won't be fixed with perfume"
★ 47.9K likes
High-volume comment engagement, viral reel.
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360°production: Conceptualized, scripted, filmed, directed, and edited a short-form reel for a Tradicional Chinese Medicine wellness creator. Hook reframed body odor as a digestive signal, driving scroll-stop behavior, recipe request threads, and strong purchase intent.
[ UGC X CONTENT STRATEGY]
New cheesecake UGC
★ 1,6K likes on top content High-volume comment engagement viral reel.
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Owned full content strategy and execution for a Madrid-based cheesecake brand, strategy, Google Ads, copywriting, visual direction, and community management.
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Identified cultural moments (San Isidro, Papal visit) as key content drivers, producing campaign-tied posts that consistently outperformed evergreen content. Led content for new flavor launches that sold out at every release, driving measurable impact on revenue beyond social metrics.
[ BRAND STRATEGY · REBRANDING ]
Ponte Fresco- Brand Narrative and Identity
★ Full brand strategy · Audience research · Visual identity system
Diagnosed a positioning gap for a Puerto Rico-based salad bar concept: the brand was communicating "friendly and welcoming" to an audience that actually wanted to feel health-driven, intentional, and locally rooted. Shifted the tone from casual dining to community-anchored/trust, rebuilding the brand voice and experience, logo direction, and visual world around conscious lifestyle.
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